Hi, I'm Sue.

I'm currently based in Toronto, and I'm an Experience Designer at Deloitte Digital. I‘m passionate about creating digital products and experiences that transform complex business problems into human-centered solutions.

My background in Psychology and UX has been instrumental in a deep understanding of users and approaching business challenges in a structured and creative way.

In my free time you'll find me playing tennis, exploring local food, or hiking.

Diverse Experience

I have worked in various industries including financial services, AI technology, e-commerce, education, non-profit, and the public sector.

Problem Solving

Articulate complex ideas, analyze problem space, and design solutions with connecting business goals and objectives.

Interaction Design

Masterful in crafting intuitive interactions and excels in micro-interactions. Meticulously plans user flows, wireframes, and prototypes.

My Core Competency

My Design Philosophy

Designing is understanding both user perception and user behaviours.
Empathizing with users is always one of most important steps to guide the following design. Designers are observers, but remember, users don’t always behave as they think.

Communication creates opportunities.
Chatting with any stakeholders who have worked on the user journey helps shape the whole map for greater user experience.

Great experience comes with unpredictability and challenge.
In order to create a clear, intuitive product experience, we need rigorous iteration and testing to help bring clarity and confidence to our design.

Let's build meaningful products together

If you would like to discuss a project, feel free to send me an email any time.

Send me an email